Prudential upgrades its digital platform to issue life insurance policies within minutes

Phnom Penh, 28 January 2022 - Prudential Cambodia today launched its elevated digital service standard to issue most life insurance policies within five minutes at the point of sales, making financial security more accessible for more Cambodians. 

Prudential’s omnichannel approach provides customers with multiple options to purchase its insurance products, either at the comfort of using their own digital devices, or seeking advice from financial consultants. After submitting all necessary information, the insurer’s automated underwriting platform assesses new applications in seconds, then issues new insurance policies within minutes instead of days. 

With immediate access through the insurer’s holistic health and wealth management app, Pulse by Prudential, customers can instantly view and manage their new policies, including updating the beneficiary information.  

“As the first digital insurer in Cambodia, we want to continue doing our part to make insurance more accessible and affordable for all Cambodians. Technology not only enables us to deliver simpler, better customer experience, but also empowers us to get better connected with our customers,” said Sanjay Chakrabarty, Chief Executive Officer of Prudential Cambodia. 

“The new platform also helps us assess and approve claims more quickly, enabling customers to access funds when they need it most,” added Chakrabarty.  

Since 2013, Prudential Cambodia has been offering affordable and comprehensive savings and protection solutions through its insurance consultants to help Cambodians plan for their financial security, health and wellness. In 2021, to make it easier for more Cambodians to access insurance, the insurer launched three bite sized digital insurance products to address the most imminent health and protection needs, from dengue fever and motor accidents to affordable healthcare. Customers can purchase, manage and submit claims for these insurance products with an end-to-end digital experience, all available on Pulse.

“I purchased PruMySafety because I was concerned about unexpected medical expenses in case I met with an accident. Unfortunately, I broke a bone in a recent accident. I raised the claim on Pulse, then received the claim from Prudential in one day,” said Lay Keanghok, aged 26, a PruMySafety Policy holder.

Pulse is an artificial intelligence (AI)-powered mobile app designed to bring holistic health and wealth solutions to Prudential’s customers in addition to helping them manage their policies. For example, customers can take an AI-powered health assessment, join an online community such as running, dancing, young mothers, locate the nearest hospital and learn how to manage their finances better through educational content. The app is available on both Android and iOS, can be downloaded for free and a user can register with just their phone number.

Pulse is part of Prudential’s strategy to provide affordable and accessible healthcare and to make financial planning simpler for everyone. Launched in Malaysia in August 2019, Pulse is now available in 19 markets and 11 languages in Asia and Africa and has been downloaded more than 31 million times.

About Prudential Cambodia Life Assurance

Prudential (Cambodia) Life Assurance PLC (Prudential Cambodia) began operations in January 2013. By providing tailored life insurance solutions to individuals and families and conducting insurance seminars for the public, Prudential Cambodia helps Cambodians protect and secure their financial futures. Prudential Cambodia is a wholly owned subsidiary of Prudential plc*.

Prudential plc provides life and health insurance and asset management, with a focus on Asia and Africa. The business helps people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. Prudential protects people’s wealth, helps them grow their assets, and empowers them to save for their goals. The business has more than 17 million life customers in Asia and Africa and is listed on stock exchanges in London, Hong Kong, Singapore and New York. 

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

About Pulse by Prudential

Pulse by Prudential (Pulse) is an all-in-one app that offers holistic health and wealth management solutions to consumers. Powered by Artificial Intelligence (AI), Pulse serves as a health and wealth partner to users. It is designed to help people prevent, postpone, and protect against the onset of diseases, as well as make informed financial decisions to protect and grow their wealth. 

Pulse is part of Prudential’s strategy to make healthcare and financial security more accessible to more people by leveraging digital technologies and best-in-class partnerships. Launched in Malaysia in August 2019, Pulse is now available in 19 markets and 11 languages in Asia and Africa, and has been downloaded more than 31 million times (as at September 2021). 

Pulse is currently available on the Apple/Google Play stores in Cambodia, Hong Kong, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Taiwan, Thailand, Vietnam in Asia, and Cameroon, Cote d’Ivoire, Ghana, Kenya, Nigeria, Togo, Uganda and Zambia in Africa.   

For more information, log on to www.wedopulse.com.