Prudential Cambodia Launches PRUHero: An Empowering Life Protection and Savings Plan for Customers' Financial Security

Phnom Penh, Cambodia – 08 of April 2024 - Prudential Cambodia, one of the leading life insurance companies has announced the launch of PRUHero, its latest life insurance plan that combines both protection and savings components. PRUHero exemplifies our dedication to delivering comprehensive solutions that address the evolving needs of our customers. With PRUHero, we are placing the power back in customers' hands, enabling them to take charge of their financial journey and become the hero of their life story.

Adding to our rich product portfolio, PRUHero is designed with the customers at heart, through our careful listening to their needs and revolving lifestyles, while helping them grow their financial wealth through higher return and options to earn extra benefits.

The name PRUHero is inspired by the vision of empowering our customers to be the Hero Protector who shields their loved ones from unforeseen circumstances by providing them with financial security throughout the coverage period of the product. This innovative product is tailored for individuals looking to accumulate fund for future needs, secure their retirement, or ensure their family's financial stability in the event of unforeseen circumstances such as death or total permanent disability. PRUHero offers a range of customizable insurance solutions tailored to meet the unique needs of our heroes.

Financial Solutions That Meet the Evolving Needs of Cambodians

The launch of PRUHero marks a significant milestone in Prudential Cambodia's journey to offer innovative financial solutions that meet the evolving needs of Cambodians.

Mr. Freddie Wong, Chief Actuary of Prudential Cambodia, CLM Hub stated, "At Prudential, we understand the importance of not just living for the moment with peace of mind but also preparing for the future. With PRUHero, we are empowering individuals to take charge of their financial future today, ensuring they can face tomorrow with confidence. This plan is more than insurance; it's a pledge towards a secure and prosperous future for our policyholders and their families."

PRUHero: Empowering People to Secure Tomorrow, Today

PRUHero is not just another life insurance plan; it's a commitment towards a secure and worry-free future. With the tagline ‘For Every Love. Be a Hero today ,’ PRUHero stands out with its unique features and guarantees to customers. PRUHero allows customers to choose their policy and premium terms from 13 to 30 years, accommodating the financial planning needs of a wide range of individuals. Customers aged 18 to 52 are eligible to purchase PRUHero and receive protection till the age of 65 yeas old making this plan accessible to broad customers.

The plan offers a variety of benefits, -one of which is cash payout in the unfortunate event of death or total and permanent disability. Customers can also benefit from periodic loyalty bonus, provided all premiums are paid within due date. Finally, customers have the option to further enhance their protection against 50 critical illness conditions.

About Prudential

Since its establishment in 2013, Prudential Cambodia has become one of the largest life insurers in the country, providing customizable solutions to over 430,000 customers and approving more than USD 22.9 million in claims as of April 2024. By providing tailored life insurance solutions to individuals and families and conducting insurance seminars for the public, Prudential Cambodia helps Cambodians protect and secure their financial futures.

Prudential Cambodia is an affiliated company of Prudential plc. Prudential plc provides life and health insurance and asset management to 18 million customers across 24 markets in Asia and Africa.